Chinatown

Fixed Position Banners - Key Sections
Home Page
Position
Size
Duration
Cost
4
Standard Banner 468x60 pixels
7 days
$950
1
Mrec 300x250 pixels
7 days
$1350
2a
Leaderboard #1 728x90 px
7 days
$1250
5
Textlink + Icon (90x80px)
7 days
$450
Features:
  • Entry point and gateway to the Chinatown website
  • Targets Chinese readers of all ages and backgrounds
  • Delivers 100,000 pageviews each month
News & Finance Section
Position
Size
Duration
Cost
4
Standard Banner 468x60 pixels
7 days
$950
1
Mrec 300x250
7 days
$1200
3
Tower Ad 120x600 pixels
7 days
$1200
Features:
  • Most visited section on the Chinatown website. Content includes News, Discussions, Poll, Stocks and Forex etc.
  • Targets office workers, professionals and business people
  • Delivers 120,000 pageviews per month
  • Inserted in the middle of news articles, the Island ad is highly visible.
# Costs for fixed banners on other popular sections are available on request.

Run of Site CPM* Rates

Format
Size
CPM Rate
1
Mrec 300x250 pixels
$50
2
Leaderboard 728x90 pixels
$45
3
Standard Banner 468x60 pixels
$35
4
Skyscraper 120x600 pixels
$50
5
Tower 160x600 pixels
$60
6
Mini Tower 120x240 pixels
$30
  • Banners will run on different sections and pages of the Chinatown website with an opportunity to reach audience with different interests
  • Working example: WSPA launched a community education campaign in July 2004 with 80,000 run of site impressions for a standard banner which cost them $2,000.
  • Min. booking - 5,000 impressions.
  • Max. run time - no less than 1,000 impressions per day i.e. the max run time for 30,000 impressions is 30 days.
  • Strictly run of site. Appearance on the home page or other pages where fixed position banners are served is subject to availability.
* CPM - Cost Per Thousand Impressions
This page was last updated on 7 October 2010. All rates quoted are ex gst and are subject to change and space availability. For further information contact us on telephone (02) 9267 8891 or email: inquiry@chinatown.com.au
 
Banner ads: standard form of advertising usually placed at the top of a web page. Visitors can instantly link to the advertiser's website by clicking on the banner.
 
A well-designed banner provides great brand exposure and helps to attract new customers which may have otherwise been unaware of your site or company.
 
Jump Page: for clients who do not have a website or Chinese website, banners can be linked to a jump page or a mini website hosted in Chinatown where customers can read about your campaign, respond and react.
 
Sponsorship: sites, sections and events are available for sponsorship.
 
Text Links: can be placed in high traffic areas i.e near news headlines on the front page to generate hits to the client website.
Web Survey: Chinatown can conduct research on your behalf using our online survey facility. Results can be viewed instantly as voting progresses.
 
Prize Draws: People love to win. Online competitions can be built around online surveys, email responses or interactive games.
Accountability
 
Unlike most traditional ethnic media that are not audited, with the CPM method, you only pay for the times your ads are seen. And with our ad serving facility, you'll find at real time customers' response to your banner or button ads. The delivery and results of all other types of advertising on Chinatown can also be tracked and measured.
 
 
Shorter lead time
 
With its real time publishing ability, internet offers greater flexibility and control for your campaign. The ads are less expensive to produce and can be changed at any time. You can even use the internet to test the effectiveness of various concepts before rolling out a large scale campaign. Because of its virtually zero lead time, internet is also good for announcements, product launches and crisis management.
 
 
Less clutter
 
Internet's advertising and time share ratio is still relatively low at the moment making it a much less cluttered environment compared to most traditional media.
 
 
 
Creative cut through
 
With the ability to integrate animation, sound, interactivity and even e-commerce into a space, rich media ads can be very eye catching and effective.
 
 
Increase campaign reach
 
As internet becomes a more and more important tool for communication, research and entertainment, the audience and time share of some traditional media has been heavily eroded. Your campaign could miss out on a sizeable trunk of audience if no online component is included.
Banner ads
 
Chinatown has its own ad server and also supports third party served ads.
 
Once your ad goes online, the ad server can track your campaign from start to finish, providing real time statistics such as impressions served and the click through rate.
 
All clients are issued with a unique user name and password so you can login and track your campaigns every step of the way.
 
All banners, text links and sponsor ads can be tracked and monitored this way.
 
Other forms of advertising
 
e-Newsletter open rates and click through rates can be tracked.
 
Requests on articles can be recorded.
 
Number of client sponsored eCards sent and opened can be tracked.
 
Competition and survey results can be viewed at real time as entries come in.
File Format
 
We support ads in GIF, JPG or SWF formats.
 
Lead Time
 
2 hours on client supplied creative.
2 days if design and production is required.
 
Third Party Ad Serving
 
We support banners delivered from a third party server.
Dimensions (pixels)

Max File Size

Available on

Standard Banner 468x60 25k Most pages
Super Screen Banner 380x202 45k
Leaderboard Banner 728x90 35k Most pages
Mini Tower Ad 120x240 25k
Tower Ad 120x600 45k
Skyscraper 160x600 50k